Let’s be honest. When you are a new coach you look up to the people around you, the people who are successful, your upline, your “Beachbody idols.” AND IT IS HARD to see their posts getting 1000 likes and thei youtube video’s getting THOUSANDS of views. It took me a long time to realize that this is OK. You are on your own journey. You cannot compare someone elses chapter 25 to your chapter 2!
In the Dynasty we encourage you to look up to those people for inspiration! At first it was REALLY HARD for me to not just COPY and PASTE what they said/DO EXACTLY what they did. I want to be very clear …I HAVE DONE IT! On a day when I feel like I have no inspiration….I will scroll down the timelines of my idols and think “THIS IS PERFECT AND GENIUS WHY DIDN’T I THINK OF THAT” then all of the sudden I have wasted a good 3 hours of my time comparing myself to every single other coach. BIG NO-NO and a such fire way to waste all of your time!
This can only hurt your new business! The truth of the matter is that people want to follow you for YOU. They want your advice and your help! They want to know what kind of person you are not what kind of people YOU FOLLOW. If they identify more with another coach, then SO BE IT. Maybe you wouldn’t have gotten along anyway !! I know it is hard in the beginning of your journey to say that because you want ALL THE COACHES you are like the coach monster (cookie monster) LOL!! BUT fight the urge!!!! Here are a few tips to try and remain YOU in your coaching BIZ so that in the long run you can fell true and honest with your team and yourself.
1. Look for inspiration, not a copycat. –> What is the difference you ask? Well, when you sign up on my team you will get a list of TOP coaches to follow. This list is fully mixed with men, women, all different styles, life backgrounds, etc. BUT THEY ARE TOP COACHES. These are the people who have forged the way for us. They know what works and how it works. When you are having a day where you just don’t feel inspired……scroll through their pages. BUT DO NOT COPY. When you find a post you like…copy and paste it into your “Inspiration” file. Here is an example of how I made a post I liked into my own…..
Everything is true and authentic in the post on the right. I woke up that morning SUPER LATE (9am) and I panicked at first and remembered a time in my life where I would NEVER HEAR the end of it if I ever overslept. Then I remembered that post. AND BOUGHT a pair of shoes on AMAZON HAHA! It would not have been authentic if I just posted that photo on the left because 1. I never wear my PJ’s all day, I am usually decked out on my workout clothes (aka yoga pants.) and 2. I don’t ever really post those someecards SO it wouldn’t go with my “brand.”
2. The ever dreaded TIMELINE PICTURE and LIKE PAGE promos. HAHA! I made the mistake of copy and pasting someone else’s like page photo into mine and it was a DUD! It wasnt me! It wasn’t authentic! My like page sat at about 400 likes for months!! GAHH!! so terrible! Now I am NOT a social media marketing genius! BUT here is my take on things. I wouldn’t want to like something that seemed cheesy, sales-y, unauthentic, and when its already out there!!!!!! Do me a favor and pic the top 5 quotes about inspiration, fitness motivation, life, love, hate and write them down. AND THEN pic your favorite pictures of yourself or pictures you have found on pinterest. PUT them all in the same place and stare at them. IF YOU WERE LOOKING for advice on the internet …AKA Facebook….which ones would catch your eye? Which ones would you click on? IF YOU WOULD CLICK ON THEM, ODDS ARE..your MARKET will click on them! This is my Facebook “like page” timeline picture. It tells what the page is about, shows that I am fit and tells the reader a little bit about what I as a person am about.
3. Screenshot YOUR LIFE! —-> This may sound a little KOO-KOO BUT it has helped me alot! I carry my phone with me everywhere and some of you may roll your eyes and claim that I am not “present” in my life BUT my life IS my business at the moment! I carry my phone because ANYTIME I see something that inspires me, makes me smile, makes me laugh, makes me cry ….I take a picture of it and leave it in my phone!! Being a coach isnt about getting followers or likes on a picture BUT IT IS ABOUT inspiring people, stirring peoples emotions and MOST OF ALL helping them! It might sounds scary BUT you can do all of these things with your everyday life! You are NOT BORING, you are unique, you lead a life that no one else can lead and you are special!!! (here is a little secret…we are all boring LOL!) People relate to the everyday things you do BECAUSE ….wait for it….THEY DO THEM TOO! So don’t be afraid to share those little “boring” every day things !!!! You will be surprised at the response! Here is a little example of that! ——>
The moral of the story is –>BE YOURSELF. Trust me, I have made the mistake of not doing it and it always works best to not overthink it, be true and BE YOU! You are a great BRAND! You will be appealing to your market! TRUST!
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